Pharma X Patients: the role of communications in improving patient experience and its impact on health and commercial outcomes

Understanding the patient experience of diagnosis, their condition and subsequent treatment is increasingly recognised as crucial in identifying healthcare solutions that address the genuine, diverse needs of patients and communities throughout medicines development.

ISPEP CEO Alex Charge featured on a panel hosted by the Healthcare Communications Association and GCI Health which pressure tested whether the pharmaceutical industry is truly listening to patients, covering topics such as:

• Why patient experience matters

• Health inequity and its impact on patient experience

• Tackling mis/disinformation and governance required to drive patient experience as part of ESG

• The frameworks required to embed into organisations through the right roles and processes

The recording of this discussion is available above – enjoy! And let us know your thoughts in the comments...