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PEP Talks: How being an 'outsider' brings emotional resonance to the science of patient engagement

  • Writer: ISPEP
    ISPEP
  • Feb 17, 2025
  • 1 min read

Updated: Dec 2, 2025



Special guest: Rasmus Hjorth, Head of Communication at James Lind Care


In this episode, Emma interviews Rasmus Hjorth, Head of Communication at James Lind Care, a clinical trial research organisation. Rasmus discusses the challenges of patient recruitment for clinical trials, emphasising the need for increased awareness, education, and simplified communication.



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