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ACCESS AND REIMBURSEMENT

Zebricks: Patient voice in health technology assessment

Activation of patient voice

average rating is 3.5 out of 5, based on 2 votes, Ratings

Behavioural change

average rating is 2 out of 5, based on 2 votes, Ratings

Collaboration

average rating is 2.5 out of 5, based on 2 votes, Ratings

Overall Impact

average rating is 4 out of 5, based on 2 votes, Ratings

Zebricks, a leading software solution, offers comprehensive and up-to-date market data on Patient Advocacy Group (PAG) activities and priorities, including involvement in Health Technology Assessment (HTA) submissions. This case study highlights the critical role of PAGs in HTA submissions, encouraging pharma companies to invest in early patient engagement to support informed patient input submissions.

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Acitivation of Patient Voice
Behavioural change
Collaboration
Overall Impact
Comments (4)

Cathy Sertori
18 nov 2024

This is such an important study. The increase in PAG engagement across HTA internationally has grown dramatically over the last decade as this study notes. PAG engagement and involvement in HTA has differing approaches in different countries. It is really important to gather this evidence to demonstrate the value to pharma, payors and most importantly validate to the PAGs that their contribution is validated and incorporated properly into the HTA process. I look forward to seeing these studies performed in other countries, where applicable.

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Michelle Warner
Michelle Warner
14 nov 2024

So good to see the shift towards PAG involvement in HTA assessment and their associated impact. Whilst I fully agree that pharma need to engage early (& often) I'm curious to learn from others regarding how this is best achieved when pharma are reliant on PAGs requesting information and updates?

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Cathy Sertori
18 nov 2024
Risposta a

Hopefully this model is evolving where there are shared learning discussions between PAGs and pharma and this becomes part of the discussion as opposed to being realised upon by reactive requests.

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Emma Sutcliffe
Emma Sutcliffe
Admin
03 nov 2024

Wow. If there was ever proof needed on the importance of long term partnerships with PAGs then this is it. A very clear and direct impact on pharma's business model.

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