ISPEPer Alexandra Fulford's Guide to Meaningful Use of Social Media in Patient Engagement

We are pleased to share a new ISPEP resource, “Meaningful Use of Social Media in Patient Engagement”, developed from our Ask Me Anything session with social media patient expert and pioneer ISPEPer Alexandra Fulford.

This resource captures insights from ISPEP’s first AMA session, held in September 2025 and moderated by Olivia Kersey, bringing together real-world experience from over 25 years in the pharmaceutical industry and more than 15 years specialising in social media.

As social media continues to play an increasingly central role in how patients seek information, support, and community, this resource explores how the industry can better engage with this channel in a meaningful, compliant, and impactful way.

We encourage members to explore the resource and reflect on how social media can be more effectively integrated into patient engagement strategies.

ISPEP-Ask-Me-Anything-Social-Media.pdf

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